Indigo FM is very excited to announce a three year extension of their sponsorship with First National Beechworth – Bonnici & Associates.
First National Beechworth’s support back in early 2021 was critical in enabling the 100% volunteer run radio station to set up live streaming. This latest extension is also earmarked for “tech tools” – specifically a website refresh as well as undertaking exploration into the world of radio apps.
Current Indigo FM President Scott Landells was very enthusiastic about the tremendous support from First National Beechworth Bonnici and Associates.
“The team at First National are big fans of the opportunities it provides for local primary schools to engage with radio. Indigo FM has developed programs with Yackandandah and Wooragee Primary Schools and will be introducing Chiltern Primary School to the programming in 2024. Indigo FM has plans to expand this program through the next couple of years with the use of a mobile podcast unit,” Landells said.
“They also understand that in 2024, technology is critical in accessing and connecting with our radio audiences and does come with some considerable overheads. Their 3 year sponsorship extension allows us to enthusiastically pursue our opportunities.”
Live streaming has been a big boost to assist Indigo FM to overcome it’s FM transmission signal limitations, which are a direct result of it’s licensing conditions from ACMA (the Australian Communications and Media Authority).
Tony Stockdale from First National Beechworth is very keen to bring their strong brand on board to support Indigo FM.
“Here at First National Beechworth, we love the opportunities Indigo FM provide for our community, including allowing our local primary schools to dip their toes into radio presenting!,” Stockdale said.
“From a marketing viewpoint they also offer considerable reach across both FM and digital platforms through North- East Victoria, to cut through to our community. We want to spread the message that we’re local, we go the extra mile, and we offer a genuine, no-stress real estate experience throughout the entire Indigo region.”
Indigo FM offers a fresh local sound, now live streaming globally via our website. You can listen online at indigofmradio.com or tune into Beechworth, Yackandandah or Kiewa-Tangam on 88.0 FM.”